• Have you ever thought about how one particular trend starts to become a trend? The media have a great deal of a contribution to make this happen. Name it and they can make it popular with just the right amount from your check book. How are you going to do about this if you do not have enough funds for advertising your goods and services? I rather you opt for more subtle yet effective approaches to improve your popularity in the market. Why not impose a strict compliance of the wearing of uniforms and magnetic name badges on your employees? Make them wear it even when they are still off to work. You can encourage them to do this by giving away incentives to obedient ones. This way, people that they will get to meet will notice their badges and eventually become aware of the company. Not a bad way to get a bit of attention, is it?

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